In the rapidly evolving digital economy, women empowerment through e-commerce has become a vital tool for creating sustainable opportunities. At the forefront of this movement in Pakistan is Sehrish Ali, the General Secretary of the Pakistan eCommerce Association, whose leadership, dedication, and vision are transforming the way women entrepreneurs and SMEs navigate challenges and seize opportunities in the digital landscape.
Taking a Stand for Women Entrepreneurs and SMEs
The Pakistan eCommerce Association, under the guidance of Sehrish Ali, recently took a strong stand during the ongoing tax crisis that directly impacted SMEs and women-led businesses. Sehrish Ali actively participated in press conferences, spoke on national television channels, and represented the collective voice of struggling women entrepreneurs who were burdened with unfair taxation policies.
To ensure that women-led businesses are safeguarded, Sehrish Ali spearheaded the formation of a special committee within the Association dedicated to addressing taxation challenges, lobbying with policymakers, and securing a fair ecosystem for women entrepreneurs. Her leadership went beyond boardrooms—Sehrish Ali personally led a peaceful protest, advocating for the government to support women-led startups and SMEs so that women can gain financial independence and stability.
Advocacy Through Conferences and Global Representation
Beyond addressing immediate challenges, Sehrish Ali continues to be a powerful voice for women’s empowerment on both national and international stages. She has actively participated in international conferences, including Malaysia Tech Week, Singapore Tech Week, Qatar Symposiums, UK seminars, and multiple high-level conferences in Pakistan, where she highlighted the critical importance of empowering women in healthcare, technology, and digital commerce.
Through these platforms, Sehrish Ali has not only learned about global opportunities but has also built bridges between Pakistan’s women entrepreneurs and international business communities. Her global perspective allows her to bring back knowledge, networks, and strategies that can help struggling females in Pakistan thrive in the digital economy.
Skill-Based Learning and Opportunities for Women
One of the most impactful initiatives led by Sehrish Ali is the promotion of skill-based training for women. At the platform of Deployers, in association with the Pakistan eCommerce Association, she has been actively providing training programs that enable women to acquire the necessary skills to become entrepreneurs, freelancers, and digital professionals.
In addition, through her role as CEO of DeLogics, a leading digital marketing and e-commerce solutions agency, Sehrish Ali has created exclusive pathways for women by offering learning programs, internships, freelance opportunities, and dedicated job placements. She has trained and hired many women within DeLogics and empowered them to secure paid opportunities not only locally but also on global freelance platforms. Moreover, she actively supports female-led businesses by providing technical services, strategic consultation, and marketing expertise to help them scale successfully.
An Inspiring Professional Journey
What makes Sehrish Ali’s journey truly remarkable is her personal story of perseverance, dedication, and excellence. A Gold Medalist, UK-educated professional, and certified expert from institutions such as LUMS and American institutes, she has been delivering record-breaking results in sales, marketing, and business development for over 14 years.
Sehrish Ali has contributed significantly to both the healthcare industry and the e-commerce sector, leading digital transformations for national and international hospitals while simultaneously excelling in retail and service industries. She has consistently exceeded growth targets, pioneered innovative marketing strategies, and built a reputation as a trusted strategist in every organization she has served.
Empowering Women for a Digital Future
Today, Sehrish Ali’s mission is clear—to empower women of Pakistan by enabling them to build sustainable businesses, secure jobs, and gain financial independence. Whether women choose to work from home or pursue corporate roles, Sehrish Ali is ensuring they have the right tools, skills, and opportunities to succeed.
Her journey is not just about personal success but about lifting others along the way. Through her leadership at the Pakistan eCommerce Association, her training initiatives at Deployers, and her visionary role at DeLogics, Sehrish Ali continues to inspire thousands of women to step into the digital future with confidence.
Conclusion
The story of Sehrish Ali is a powerful testament to how visionary leadership can change industries and empower communities. As the General Secretary of the Pakistan eCommerce Association, she is not only shaping Pakistan’s e-commerce ecosystem but also leading a movement for women empowerment that resonates across borders.
Her tireless efforts to address systemic challenges, build opportunities, and create sustainable growth for women entrepreneurs make her a true icon of digital transformation and empowerment in Pakistan.
