Mohammad Dayem Adnan builds things that matter—where brand, product, and growth meet. He currently serves as CMO, The Vertical, Co-founder, Voortgang, and Head of Delivery, NettaWorks (US).

Dayem’s work spans real estate, tech, and design, helping leadership teams move from strategy to shipped software—web and mobile apps, data-driven marketing, and growth automation systems.

Based in Lahore and working extensively with US businesses, he’s led discovery, delivery, and GTM across roles in product, strategy, and special projects. He has worked extensively with startups from 0→1 and co-built a new business unit in partnership with AWS leadership, scaling it to $700,000 in revenue in 11 months.

Earlier, he worked with Trek10 and the University of Notre Dame’s IDEA Center before stepping into operator-founder mode. He holds an MS in Entrepreneurship from Notre Dame and a BA from Wabash College, and is trained in enterprise design thinking. Outside work, he’s an avid traveler who loves exploring new cuisines.